“What I didn’t expect was for virtually every day in the last 20 years to be sitting in an airport or at dinner or something and have someone run up and say those four words,” said Steinberg recently at his bay-side office, reflecting on his two decades as Jerry Maguire’s alter ego. Just don’t expect Steinberg to repeat the “Show me the money” catchphrase, because even by asking, your request just made the daily list he compiles in his head.Ģ016 NFL draft Big Board: Top 100 prospects No matter where he goes, or what the local language is, a day rarely passes without a mention of the movie, and those famous and ubiquitous four words of dialogue.Ĭan it be that Jerry Maguire turns 20 this year? And just like Cameron Crowe’s film, the well-known sports agent the story was loosely based on has managed to stand the test of time. Twenty years on, Leigh Steinberg is still amazed at the staying power.
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